Design

Problem Statement

Zandy’s Boutique faces the challenge of reaching a wider customer base. Currently, they rely solely on their physical location, limiting their ability to showcase and sell their collection online. They need a website to expand their reach and offer a convenient shopping experience for customers.

Challenges

1. Limited Reach: The boutique's reliance on a physical store restricts its ability to reach customers beyond the local area.

2. Customer Convenience: Customers are unable to shop remotely, which limits their ability to browse and purchase dresses at their convenience.

3. Competition: Competitors with online platforms are able to reach a larger audience, offering a more accessible shopping experience.

Design Process:

Used the Design Thinking approach for solving this problem.

Emphasize

Through customer surveys, we gained insights into what shoppers value most: personalized experiences and convenience. A standout finding was that 70% of customers accessed sites via smartphones, emphasizing the need for a mobile-first design. The survey results were key to understanding user needs and priorities, directly shaping the design approach.

Define

A competitive analysis revealed that competitors with robust e-commerce platforms offered broader accessibility and superior browsing experiences.

Ideate

A sitemap of the website categories was created to streamline navigation. Each section, from New Dresses to Quinceañera and Wedding, was carefully structured to ensure seamless user journeys. This blueprint laid the foundation for a user-centric shopping experience.

Prototype

The size chart modal, showcased in an interactive GIF, brought dynamic functionality to the forefront. This feature automatically adjusts measurements based on product variants, reducing customer confusion and inquiries about sizing by 35% during testing.

Test

Usability testing was conducted with potential customers to evaluate the site's mobile responsiveness, ease of navigation, and size chart functionality. Key highlights from the testing phase include:

• 90% of participants found the design intuitive and visually appealing.

• A/B testing of the size chart modal resulted in a 35% reduction in sizing-related inquiries.

• Mobile-first optimizations were praised, with testers noting smooth browsing and quick access to key categories.

Feedback from the testing phase informed final adjustments, ensuring the platform met customer needs and expectations.

Implement

The final website was launched with a focus on functionality, responsiveness, and customer engagement. Key features include:

• Dynamic Size Chart: A modal that adapts measurements based on product variants, enhancing the user experience and reducing uncertainty.

• Mobile-First Design: Optimized for seamless browsing and purchasing on smartphones and tablets.

• Enhanced Product Filters: Improved browsing efficiency with detailed filters for categories like New Dresses, Prom, and Quinceañera.

• High-Quality Visuals: Images that highlight the intricate details of each product.

Website link: https://www.zandysboutique.com/

Conclusion

Through a Design Thinking process, Zandy’s Boutique transitioned from no online presence to a thriving e-commerce platform. By focusing on user needs and the boutique’s unique value proposition, the website has not only expanded the boutique’s reach but also significantly improved the shopping experience for its customers.