Hope Pathways
Hope Pathways
Project Overview
Project Overview
This school project was designed to create an awareness campaign for Hope Pathways, a fictional organization dedicated to supporting individuals experiencing homelessness. The goal of the campaign was to use impactful visuals and concise messaging to inspire hope and encourage those in need to seek available resources such as shelter, food, and job assistance.
This school project was designed to create an awareness campaign for Hope Pathways, a fictional organization dedicated to supporting individuals experiencing homelessness. The goal of the campaign was to use impactful visuals and concise messaging to inspire hope and encourage those in need to seek available resources such as shelter, food, and job assistance.
Category
Category
Poster Design
Poster Design
Date
Date
Oct '24 - Nov '24
Oct '24 - Nov '24
Client
Client
School Project
School Project
My Role
My Role
Graphic Designer
Graphic Designer
Design
Making the Mockup
The mockup was created using Photoshop. Key steps in the process included:
Removing the Original Content: Adjusted the existing mockup by erasing the placeholder text and graphics.
Integrating the Poster: Overlaid the campaign design and adjusted lighting and perspective to ensure it blended naturally with the environment.
Final Adjustments: Used tools such as adjustment layers and masking to match the tones and textures of the bus stop environment.
Conclusion
This school project demonstrates the power of thoughtful design in addressing social issues. By pairing emotional imagery with a hopeful message, the “You Deserve a Second Chance” campaign strikes a balance between empathy and action. It showcases how design can be used to inspire positive change and connect individuals with the support they need.
Design
Making the Mockup
The mockup was created using Photoshop. Key steps in the process included:
Removing the Original Content: Adjusted the existing mockup by erasing the placeholder text and graphics.
Integrating the Poster: Overlaid the campaign design and adjusted lighting and perspective to ensure it blended naturally with the environment.
Final Adjustments: Used tools such as adjustment layers and masking to match the tones and textures of the bus stop environment.
Conclusion
This school project demonstrates the power of thoughtful design in addressing social issues. By pairing emotional imagery with a hopeful message, the “You Deserve a Second Chance” campaign strikes a balance between empathy and action. It showcases how design can be used to inspire positive change and connect individuals with the support they need.
